Chotu Chai Wala – Bombay’s Cutting Chai
In Mumbai, “cutting chai” can be interpreted as a combination of two words — “cutting” which means half (literally being ‘cut’ into smaller portions and served in half glasses,) & “chai” the Hindi word for “tea”.
In India, it’s the daily essential (like fuel for an engine) hot beverage enjoyed by millions of Indians every morning – at the very least. To serve to this huge amount of people with their favorite beverage, there are many people who run a small local business of selling tea popularly called as the chaiwalas (tea-sellers) of Mumbai.
One such tea seller has gone far ahead on the ecommerce way by launching the city’s first ever online tea portal. The Chotu Chaiwala (http://chotuchaiwala.com/) have created an ecommerce store (http://shop.chotuchaiwala.com/) with the help of Zepo, an ecommerce website building platform, with an affordable monthly subscription targeting people who take their cuppa very seriously. Order tea from different tea stalls across Mumbai and get it delivered at your doorstep.
Bandra, the biggest business center in Mumbai is picked up as their first destination to start from, later they will expand their services to the entire city. With just 3-4 weeks since the site was made live, more than 50 orders have already been registered. ChotuChaiWala has subscriptions starting from INR 70 for one week (chai is delivered at the doorstep 5 times a week).
With the number of orders going up day by day, we assume this idea is a sure hit. We hope we will get to see more such unique styles of businesses in the coming future.