In the United Kingdom, people have been doing a similar kind of challenge for Macmillan Cancer Support, calling it the Macmillan Ice Bucket Challenge. Participants text ICE to 70550 to pay £3 for taking part, or FINE to pay £10 for wimping out.
Ice Bucket Challenge
The challenge required nominated participants to have a bucket of ice water poured on their head. One common stipulation gives 24 hours to complete the dare from the time they are nominated; otherwise, the participant has to donate $100 to charity.
How does it work?
It’s simple. Just challenge someone via Facebook/ Twitter or anyother social media platform to have a bucket of ice-cold water poured over their head in exchange for a text donation to ALS. Film it, share it, and then sit back and watch the nomination process take over.
Sounds brilliant. What do I need?
A change of clothes (highly recommended)
Right. Got all that. What do I do now?
1. Fill the bucket with iced water
2. Pour it on your head
3. Film this on your smartphone
4. Post the video to Facebook / Twitter
5. Text to Donate £3 to Macmillan by sending ICE to 70550
6. Nominate your friends / enemies to do it next
Now that people like Bill Gates, Mark Zuckerberg, Taylor Swift, Justin Bieber etc have taken part, this thing is catching on like wildfire. Here are the Big Celeb’s #IceBucketChallenge.