When People Match Books Creatively – Librairie Mollat
Librairie Mollat is a famous bookstore in France. The bookstore is attracting a lot of attention to their Instagram account after it’s employees creatively started to match the book covers with themselves & their customers. The results were fantastic. These clever pictures shows how beautifully the book covers fit into everyday frames when people hold them strategically.
After the idea went viral, Mollat’s instagram quickly gained 21.2K followers and still growing strong. Mollat was the first independent bookstore in France, opening it’s doors in Bordeaux in 1896. The current employees are helping the bookstore maintain it’s legacy and charm. In the era of digitalization, this creative process will inspire people to read more books. Have a look at some of the most creative pictures below.
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Featured Image & All Image Credits: Instagram